Meta's new content monetization system: What's changed, how to benefit?
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| Facebook Content Monetization |
Content monetization: Old vs. new system
Limitations of the old system
The way Meta (Facebook) previously provided monetization facilities to content creators had several challenges. For example:
- Only video content monetization opportunities.
- A certain viewership threshold (e.g. 10,000 views) had to be exceeded.
- Creators' advertising revenue share is low (30-45%).
- Benefits are terminated without warning in case of policy violation.
Features of the new system
The "content monetization" system launched in 2025 has undergone major changes:
- Opportunities in all formats: Text, images, short videos, live streaming—all types of content can be monetized.
- Flexible threshold: This can be applied to new users even with low viewership.
- Revenue Share Increase: Creators will get a 50-60% share from ads and subscription revenue.
- Transparency: 3-step warning system before policy violations.
Which system is better for whom?
- Old system: Only big creators (100k+ followers) would benefit.
- New system: All creators, big and small, even micro-influencers, will benefit. This is especially a golden opportunity for text bloggers, photographers, and educational content creators.
What are the benefits of new content monetization?
1. Multi-format support
Earlier, there was only video monetization, now ads can be shown in text posts, infographics, podcasts, and even in the comment section. Example:
- Bloggers can earn by adding sponsored links at the bottom of posts.
- Photographers can add promo banners to their galleries.
2. Advanced analytics tools
- Real-time dashboard: View content performance, revenue sources, and audience demographics
- AI-based suggestions: Meta's new AI tool "Content Advisor" will tell you which types of content are earning more.
3. Priority for local language and cultural content
Content created in local languages like Bengali, Hindi, and Tamil will receive priority. Meta has allocated separate funds for local creators.
4. Expansion of subscription model
Creators can now create "Exclusive Content Hubs", where subscribers can receive exclusive content for a monthly fee.
Content Monetization Eligibility Criteria
Basic Requirements
- Account Status: Public profile, 6-month-old account, and 500+ followers.
- Content Quality: Original content, copyright-free music/images.
- Community Guidelines: No hate speech, misinformation, or NSFW content.
Performance-Based Criteria
- Engagement Rate: More than 2% engagement on posts (likes, shares, comments).
- Minimum Viewership: 1,000 views/reads (video/text) in the last 30 days.
Special Category Requirements
- Educational Content: Must submit government ID or certification.
- News Publishers: Fact-Checking Partnership Required.
Tips for Succeeding in the New System
Content Optimization
- Keyword Research: Use Google Keyword Planner or Meta Trends tool to find local keywords (e.g., "freelancing tips in Bangladesh").
- SEO Friendly Headline: "Secret Tips to Earn Rs 20,000 a Month from Facebook in 2025" is more effective than "5 Ways to Make Money on Facebook".
Audience Interaction
- Polls and Q&A: Add polls to posts ("What topics do you want content on?").
- Live Sessions: Engage with subscribers by going live weekly.
Monetization Mix
- Ads + Subscriptions: 60% revenue from ads, 40% from subscriptions.
- Affiliate Marketing: Earn extra income by sharing Meta Shop product links.
Old vs New System Comparison Chart
| Factor | Old System | New System |
|---|---|---|
| Content Type | Video Only | All Formats |
| Revenue Share | 30-45% | 50-60% |
| Threshold | 10,000 Views | 1,000 Views/Read |
| Policy Transparency | One-time Shutdown | 3-Step Warning |
